Hakuhodo’s three expert teams designing the future

Hakuhodo innovation consist of 3 specialized unit joint together

Hakuhodo Brand Design

specialist unit supporting the entire branding process

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Hakuhodo Innovation Design

Specialist team supporting corporate and social innovation

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Hakuhodo Social Design

Team for solving social issues through economic activity

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新しいビジネスや商品を開発したい

Exploring new business opportunities for innovation

In order to discover genuinely new opportunities and creative values that are not merely extensions of your growth up to now, the key is acquiring information and perspectives from areas outside of your own field of view. Through insight into the future and stakeholders, we collect information on the shape of future externalities and stakeholders to come. Through these insights, we carve out new areas of opportunity for you.

Services

洞察

Discovery of Insights

  • Future Issues
  • Scanning
  • Ethnographic Research
  • Expert and stakeholder Interviews
機械発見

Finding opportunities

  • Impact Dynamics
  • Strategic Framework Development
  • Opportunity Finding
  • Idea Prototyping
構想デザイン

Ideation

  • Future Scenario Development
  • Roadmap Development
  • Idea Prototyping

Works

  • Discovery of future insights into dietary lifestyles
  • Designing a future scenario and corporate vision for the next 30 years
  • Developing a new service experience for public transportation
  • Developing new health care service
  • Developing a new store concept for fast-food chain
新しいビジネスや商品を開発したい

Developing new businesses

By collaborating with client teams and people with various backgrounds, we develop and design products, services and businesses to improve client’s business. In our business, we cover from development of customer touchpoints, business model and strategy to marketing strategy and implementation.

Services

洞察

Discovery of Insights

  • Future Issues
  • Ethnographic Research
  • Expert and stakeholder Interviews
機械発見

Finding opportunities

  • Impact Dynamics
  • Strategic Framework Development
  • Opportunity Finding
  • Idea Prototyping
構想デザイン

Ideation

  • Concept development
  • Persona
  • Customer Journey
  • Idea Prototyping
  • Business Strategy
ビジネスデザイン

Design

  • Product Design
  • Service Design
  • Business Model Design
  • Marketing Strategy and implementation

Works

  • Developing a new sporting gear for new customers
  • Designing a new baby stroller
  • A Japanese kitchenware for the US market
  • Concept prototyping of men's hygienic products and services
  • Developing a mobile healthcare service
社会テーマに取り組みたい

Open Innovation

In order to deeply examine social issues and solve them through business, we run corporate open innovation projects. These are collaborative projects attended by corporate members and stakeholders in various industries, and we consider future social issues together and create concrete actions to address them.

Works

  • Aging Matters – innovation for aging society
  • Tohoku Green Renaissance
  • Developing vision for the future of ownership
イノベーション人材を育成したい

Training

We support teams to build the skills to growth the capabilities of business innovation within organization. We provide both hands-on and tailored trainings of our methods.

Services

  • Future Insight

    The skills such as scanning and setting future issues to explore insights into future

  • Ethnographic Research

    The skills to interview with and observe people, and gain insights and inspirations

  • Service Design

    The skills to design customer experience and business platform